As his son Leonard Tramiel (top-right) shared recently, Jack was consciously aware of the power computing could have to change society. That realisation became the foundation of everything Commodore would come to mean.

​

In 1982, Commodore launched the Commodore 64, which remains the Guinness World Records best-selling desktop computer of all time. It was followed by the Commodore 128, the sleek and affordable Plus/4, and the revolutionary Amiga line, which brought multitasking, multimedia, and jaw-dropping graphics to ordinary households long before rivals caught up. Hey, maybe we should bring that back.

 

From the PET to the VIC-20, and from the Amiga 500 to the CDTV, Commodore defined an era where computing was fun, creative, and inspiring.

 

And then, in 1994… we blipped.

 

That’s how we like to put it.

 

"Blipped" into a parallel universe - one where social media never took over, where cyberbullying, algorithms that enslaved people, and ad tracking, never existing, where computers remained tools of creativity rather than distraction, and where Commodore thrived. In that world, the technology was friendly, transparent, inviting, and delightful. The future was optimistic. Beautiful. Human.
 

Now, in this world, thirty years later… Commodore is back in the limelight. Pulled into this universe again by the collective power of wanting it to be so.

 

Back, uniquely positioned like no modern brand ever could be, to deliver what modern technology failed to: a sense of joy, clarity, harmony, and creative empowerment. Tech that serves us, not enslaves us. Tech that's more like 90s to 2000s devices in their techno-optimism, but built for today.

 

Let’s be honest - today’s tech too often feels toxic, bloated, addictive. We wake to algorithmic noise, endless notifications, and devices that demand more than they give. Somewhere along the way, the magic disappeared.

 

We’re here to bring the magic back, Jack.

​

Commodore® | The digital detox brand.™

​

And so, Commodore now offers a new vision for computing:

 

• Rooted in retro values and nostalgia

• Grounded in digital minimalism

• Focused on human connection, not algorithmic manipulation

• And inspired by the joy of childhood technology

 

This isn’t just nostalgia. It’s a reboot with a purpose. A course correction. A chance to build futuristic technology, that loves you back. We call our following of those two paths, simply this...

​

Retro • Futurism

​

We like to think the iconic “chickenlips” logo has always shown the way forward - has always known this since Chris Yaneff designed it exactly 60 years ago in 1965 - its twin arrows pointing to two clear roads: blue for the cool comfort of 80s and 90s nostalgia, red for the bold pulse of tomorrow.

 

The arrows are also inspired by the naval pennant for a Commodore, a nod to leadership and legacy. And when viewed with a little imagination: the “C”, the arrows laid flat, and then upright… you can almost see the letters CBM - Commodore Business Machines, our earlier name - hidden in plain sight.

​​

You may see others using a ‘Commodore’ name or even borrowing our iconic original logo, a bit like you may see cheap shoes with a Nike logo slapped on them. But there’s only one official Commodore®, upheld in court as the sole heir to the legacy. Nobody else can claim that, and you will notice that they don't.
 

Imposters may copy, but they can’t compute.

 

We reached out in goodwill to some of these fan-led efforts, encouraging collaboration and offering to help legitimise their efforts. But while we did not receive an agreement from them, and whilst we may also admire such passion, make no mistake - unauthorised exploitation of a brand that Founder Jack Tramiel worked so hard to build, has no connection to the original IP, to our many key members of the original Commodore team, and to Tramiel's original spirit.

 

So when you support Commodore® today, you’re not just backing a brand. You’re continuing the real story. The original. The legendary. The only one.

​

Where Jack Tramiel discovered the power of computing to transform society, today’s Commodore aims to use computing to simplify it again. Not to add more, but to help us reconnect with less.

​

Commodore®

A computer to come home to.